I’m Isaac Zur, a Licensed Mental Health Counselor and Certified Mental Performance Consultant. I provide clinical counseling for adults and adolescents, and I also work as a mental performance coach for athletes and performers who want to strengthen their mindset, manage stress, and feel more in control in sport, school, or life.

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My background includes experience in mental health counseling and performance science. Clinically, I’ve worked with individuals and couples, supported clients in outpatient mental health settings, and helped people navigate anxiety, stress, life transitions, and relationship challenges. In the performance world, I’ve worked with athletes of all levels from youth to collegiate, elite, and Olympic, and collaborated with coaches, teams, and athletic departments. I also served as a mind health professional with the Long Island Nets.

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I moved to the United States in 2010 and built my academic, professional, and personal life here. That journey taught me perseverance, adaptability, and the value of steady, consistent effort, qualities that shape the way I show up for the people I work with.

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Outside of my professional roles, I come from an athletic and martial arts background. I hold a black belt in karate, a blue belt in jiu-jitsu, played as a semi-professional soccer goalkeeper, and practiced skydiving as a sport in my twenties. These experiences give me a practical understanding of the demands athletes and performers face and inform the way I support them.

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How I Work

I aim to create a grounded, supportive space where people feel understood and equipped to grow. My approach blends:

• clear, practical tools

• mental skills training

• evidence-informed counseling

• self-awareness and emotional regulation

• and a focus on building long-term resilience​

Whether we’re working on anxiety, stress, confidence, or performance under pressure, the goal is always the same: helping you feel steady, capable, and more in control of your life and goals.

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Professional Background
Clinical Counseling (Mental Health Services)

This work focuses on emotional well-being, mood, stress, relationships, and day-to-day functioning.

• Licensed Mental Health Counselor in New York

• Completed graduate internship at the Zucker Hillside Hospital (psychiatric outpatient PROS program).

• Provided individual and couples counseling at Herald Square Psychology

• Founder of Zur Mental Health Counseling, PLLC (formerly Mental Performance Consulting of NY)

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Mental Performance Coaching (Non-Clinical Services)

This work focuses on mindset, confidence, focus, and performing under pressure.

• 10+ years of experience working with athletes and performers

• Worked with youth, high-school, collegiate, elite, and Olympic-level athletes

• Mental performance provider for Vassar College student-athletes

• Mind-health professional with the Long Island Nets

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Teaching and Academic Roles

• Adjunct Assistant Professor in the Exercise Science program at Bronx Community College

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